I think we’ve all probably experienced how transformative rearranging the furniture in our houses can be. I always thought my living room was too small until my super talented friend, Lena Gordon of D2D Studio, came over and simply rearranged my furniture. It changed the entire flow of the space. It suddenly felt more comfortable & relaxing, and rapidly became my favorite room in the house.
Sometimes it takes a professional to come in, and just scoot a few things around, and show you what a space can do. I do this all the time for clients who need a fresh set of eyes on their websites. I recently had two clients who already had lots of content, amazing branding, and a clear vision for what they needed to communicate, but they just weren’t sure how to organize things. So, we just came in, moved things around, fluffed a few graphics, and gave the sites a bit more structure.
Sue De Chiara of The Zhush came to me and said that she loved her Blogger site, but needed to retool the layout to accommodate her new ad sizes. Her previous iteration matched her brand, but was relying mostly on image headers. So, we kept her punchy palette, but created a cleaner look with modern fonts & custom icons. We also completely shifted her layout and moved her to a double sidebar on the right.
View The Zhush BEFORE. Below you can see the layout we created for her:
Whitney English, (Yes, THE Whitney English) is a friend I met through my local blogger network, Engage OKC. She’s a very well-known stationery designer, a super creative dynamo, and blogger (and she still finds time to be an awesome mom!) — Whitney came to CooperHouse for a little rearranging on her main site. She has a super strong brand identity, and since she has lots of content, not to mention providing education, consulting, and design services, we decided to create a clean main page design that would highlight all the different aspects of the Whitney English brand. We had a good chat about her goals for the site, and then I created a wireframe, and some graphics & icons for her to incorporate. She used my layout guidelines to create some beautiful new slider graphics & custom buttons, and then Tim took everything and fit it together like a fabulous little puzzle.
View Whitney English BEFORE. Below you can see the layout we created for her:
So, maybe you’re not in the market for a redesign. Maybe you just need some help rearranging the furniture. If you think you’re in the market for a little refresh, shoot me a message and let’s see if your project is a good fit for CooperHouse.
